Lord Venkateswara is another incarnation of Lord Vishnu. Its is said Lord Venkateshwara has made is abode at seven hills to protect mankind from the miseries of Kaliyuga. As per the Hindu mythology, The creator dissolves his creation at the end of his night the entire time span for which the creation exists divided into four periods Satya, Treta, Dwapar and Kalyug. Of the four period Kalyug is the worst when all evil forces take controls, Luckily the total of the four periods spans 43.3 billion years. The Sheshnag is the thorn and his hood is the umbrella over Lord Venkateswara. At the far end o the Dwapar era, the Rishi's were performing yajna. but who will receive the fruits remain undecided. So Bhrigu set out find the best among the trinities of Hindu Gods. Bhrigu has one advantage; He had a third eye on his foot. Bhrigu visited a abodes of the Brahma and the Shiva and found them wanting. He then visited Vishnu and found him in meditation and totally ignoring the sage. Enraged Sage kicked Vishnu in the chest Vishnu woke up and apologise to Bhrigu for hurting his foot and massaged his foot to squash the extra eye out. Lakshmi took it as an insult and left Bai Gundham and start meditating Kolhapur. Vishnu set out to search Lakshmi disguises as Srinivasa and reached the seven hills and start meditating. A cow and calf given by Lakshmi used to provide food and nourishment to Srinivasa. A cowherd sees this stuck the cow with his baton, but blow stuck Srinivasa instead enraged Lord curse the king for the cruel act of his subject. The king pleats and mercy and Srinivasa said to condone his sin he will take his next birth as Akasaraja and must arrange the marriage of her daughter with Srinivasa. Accordingly Srinivasa married Padmavathi daughter of Akasaraja and returned to Tirumala hills. Lakshmi hearing the news reached Tirumala to get the explanation from Srinivasa. Srinivasa seeing Lakshmi and Padmavathi turned himself to a stone statue. Lord Brahma and Shiva explain that it is Lord's desire to stand by his devotees and disciples to protect them throughout Kalyug. Srinivasa is Lord venkateswara and Lakshmi stay on the left and Padmavathi at the right of his heart.
Beliefs of Worship
Lord Venkateshwara is the savior of mankind in the trouble era of Kalyug. If prayed with full devotion Lord Venkateswara grands all legitimate demands of his disciples.
How to Worship Lord Venkateswara
Lord Venkateswara taken loan from 11.4 million Gold coins from Kuber to meet the marriage expenses. As per contract witness by Brahma and Siva, The Lord Venkateswara will liquidate the loan before the end of the era. The ornaments donated by the devotees in the hundreds go to repay the debt. This is a kind of worship, But if you want to Lord Venkateswara at home you must do it after taking a bath with clean and pure heart. You need sincere devotion and that is all the Lords demands, it is just like your normal pooja with incense stick, diya, Tulsi and Sandal paste.
Festivals Based on Venkateswara
The main festival is Venkateswara Brahmotsavam it is a nine day long festival celebrated in the month of October. Other major festivals are Vaikuntha ekadasi, Ratha Saptami, Ram Navami, Janmashtami and Ugadi